Why this & Why now

The Rise of AI May Reshape Venture Capital More Than Startups Themselves

This one's for anyone watching capital efficiency quietly rewrite the rules — on both sides of the table.

Jul 7 • Jonathan Sartori and Sayanee Bhowmik

First Hire at a Startup, Part 2 — The 5 Lessons You Only Learn the Hard Way

The quieter lessons from 17 months building from zero — and how each one compounds.

Jun 30 • Jonathan Sartori

First Hire at a Startup, Part 1 — 5 Lessons From My First 17 Months at nestermind

I joined an early-stage Swiss PropTech startup on December 27, 2024 — no warm-up, no job description, straight into a Pre-Seed round. Here's what…

Jun 16 • Jonathan Sartori

The Self-Storage Opportunity: The $60B Market Most People Overlook

Exploring the $60B self-storage market and why this overlooked industry is gaining momentum.

Mar 10 • Jonathan Sartori

Inside a Startup, Why this & Why now: A small reset before a new year of compounding

I Paused My Newsletter - Here’s What Startups Taught Me About Coming Back

Jan 27 • Jonathan Sartori

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