Vestingnotes

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Inside a Startup

Why Startup Execution Matters More Than Ideas
Everyone has the idea. Almost no one keeps doing the boring work after the excitement wears off. Here's what seventeen months of doing it taught me.
 • Jonathan Sartori
When Should an Early-Stage Tech Startup Introduce a CRM?
From Google Sheets to scalable processes: understanding when structure becomes necessary in an Early-Stage Tech Startup.
 • Jonathan Sartori
Switzerland: The Perfect PropTech “Pilot” Market?
Vestingnotes Newsletter - 21.11.2025
 • Jonathan Sartori
Meanwhile in the Netherlands… 27 Days
Vestingnotes Newsletter - 11.11.2025
 • Jonathan Sartori
41% Real Estate, 100% Curiosity
Vestingnotes Newsletter - 04.11.2025
 • Jonathan Sartori
When AWS Went Down, Vestingnotes Took a Break Too.
Vestingnotes Newsletter - 28.10.2025
 • Jonathan Sartori
Why closing a funding round isn’t the win
Behind the pitch decks, the rejections, and the moment the round finally closes.
 • Jonathan Sartori
Inside Venturelab: Lessons Beyond the Pitch
Vestingnotes Newsletter - 07.10.2025
 • Jonathan Sartori
First Hire in a Startup: Cold Calls and Small Wins
Startup lessons from the trenches: cold calls, early milestones, and the first month of building Vestingnotes.
 • Jonathan Sartori
Vestingnotes: 130 subscribers in 10h - First week as a first hire
My First Week as a Startup First Hire: Chaos, Cold Calls, and the Pre-Seed Reality
 • Jonathan Sartori
My Second Giro di Boa - The Choice That Changed Everything
The message that led me to become one of the first hires at nestermind — and the career decision behind it.
 • Jonathan Sartori
Welcome to Vestingnotes: Learning as I go, writing as I learn 🚀
Lessons, ideas, and reflections from the startup journey
 • Jonathan Sartori
© 2026 Jonathan · Privacy ∙ Terms ∙ Collection notice
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