41% Real Estate, 100% Curiosity
Vestingnotes Newsletter - 04.11.2025
Ciao e benvenuti š
Another week, another Vestingnotes.
The days keep getting shorter, but the lists keep getting longer.
Iāll try to keep it short this week - not sure how many of you actually make it to the end. The first likes always come from my brother and girlfriend anyway, though Iām still not convinced either of them actually read it all š
Average jokes aside. Letās start!
Recap from last week
Last week was all about scalability.
In the early days, progress comes from momentum, from quick decisions and constant motion. But as things grow you start to see that what once worked effortlessly now needs structure.
And we ended with what we could call the trade-off mindset: every improvement, automation, or process carries a cost.
If you missed it, you can read it here šš¼
When Growth meets structure
I looked at the LinkedIn analytics the other day - out of curiosity.
41% of Vestingnotes readers work in real estate.
Fair enough - Vestingnotes is written from inside nestermind, a startup that lives at the intersection of technology and real estate. So itās natural that part of this audience reflects that world.
But whatās interesting isnāt the percentage.
Over the past few weeks, Iāve been getting few messages about real estate - requests for feedback on properties, on the Swiss market.
It makes me smile every time, because it gives Vestingnotes a whole new dimension - one I hadnāt planned for.
If youāve ever read the āAboutā section (which Iām sure all of you have - right? š ), you might remember a line that said Vestingnotes would explore how PropTech and real estate are shifting in Switzerland and beyond.
In the past few weeks, Iāve been reminded of something I already knew, but hadnāt really felt in this way before: the real estate market is a silent market - built on relationships and trust.
You donāt always see it moving, but itās constantly alive in the background. A message, an introduction, a quiet conversation. Thatās how things happen.
Somewhere between stories and markets
Everything I know about real estate comes from two worlds that couldnāt be more different.
From my family - always active in metal construction and architectural design, where progress happens slowly, through materials, precision, and patience. Itās a world where innovation comes more through design than process. Every change takes time, and the beauty often lies in the detail no one notices at first glance.
And then nestermind - a startup where change isnāt a phase, itās the operating system. Every day moves fast, and that pace demands simplicity, and constant adaptation. Itās the kind of environment that teaches you how to move forward even when the map is still being drawn.
One world measures progress in āmillimetersā. The other in āmillisecondsā.
And maybe Vestingnotes lives somewhere in between - between my first-hire experience and that intersection where the tangible meets the digital, where both worlds quietly learn from each other. Because Iāve always loved both: seeing physical structures take shape, and watching software evolve line by line.
A shift I didnāt plan for
If Iām honest, two questions have been on my mind lately.
The first is the same one thatās been there since the beginning:
āHow do the right people, at the right time, in the right market, turn ideas into companies that last?ā
Itās a question that shaped Vestingnotes from day one - the lens through which Iāve looked at startups, teams, and decisions since joining nestermind.
But over the past few weeks, another question has started to take space next to it:
āWhat exactly is Vestingnotes - and what does it want to become?ā
Itās not confusion. Itās curiosity - and maybe a bit of healthy obsession. The kind that pushes you to step back, observe, and give time to take shape.
Iāve got plenty of ideas, but not all the connections between them.
Maybe you, reading this, have a few hints of your own. And if you happen to work in real estate, leave a note below - Iām always curious to hear how people in the field see things.
The Takeaways
The direction of a project often reveals itself through the people it attracts.
Who follows, engages, or asks questions says more about what youāre building than any plan or metric.Not everything needs a clear purpose from day one. Some projects grow by showing up - through iteration, curiosity, and the people who keep believing in them.
Connection shapes identity. A project becomes clearer as it attracts new perspectives - itās the mix that defines the meaning.
If youāve made it this far, drop a like so I know youāre actually reading along š
And if youāre curious why I chose the name Vestingnotes, leave a comment and take a guess!
Thanks for reading - and if you subscribe, welcome to Vestingnotes! š
See you next week š¶ļø
Cheers,
Jona
nestermind
Here our last update: š nestermind Product Update ā August/September 2025
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